Out with the Old, In with the New Ways of Branding with Your Logo

For you to structure a fully-fledged marketing campaign you must have the ultimate branding logo. A logo is essential for any company whether it’s big or small. But here’s an important fact: marketing is an ever-changing industry. For you to stay ahead of your competitors you must steer away from old ways of using your […]

What Should You Expect to Pay For Website Design from a Freelancer? Cost Examples Updated for 2020

Website Design Freelancer Cost

Asking the question “how much does website design cost” is much like asking “how much does a house cost”. There are various factors that will determine the cost of a website including the number of features or custom functionality desired. We’ll discuss the costs related to hiring a freelance designer to build a website. How […]

Color Theory: Green Color Meaning

Color-Theory-Why-is-the-Color-Green-So-Friendly

Just what does the color green mean / represent / signify? What mood does green represent? What feelings does it invoke when viewed? What about its significance in logos or when used in business? The color green seems so ordinary, but in the world of design it is just the opposite.  As Kermit the Frog […]

A Visual Guide to Beer Label Materials

A-Visual-Guide-to-Beer-Label-Materials

In a booming craft beer scene, label art is much more than a tool to identify a brand or type of beer. Brewing is a craft, and brewers have a story to tell. Label design can offer a glimpse into what makes a brewery unique. Sitting on the cluttered shelves next to other beers, they […]

Questions to Have Answered When Seeking Website Design Services

Use this questionnaire to help your next website design project go smoothly. How many pages will your new website have? Please provide a basic outline:   Will you provide all of the written content?   Do you currently have a logo and branding guidelines to follow? (colors & fonts)   What are several websites that […]

Tips for Successful Sign Design

Signs are intended to communicate a message. Whether it is for advertising, safety, warning, or identification purposes, they share the same goal: clear and visible communication. Factors of Successful Sign Design Poorly designed signs can cause confusion, misrepresent a brand, and in some cases they can be the deciding factor for whether or not a […]