Signs are intended to communication a message. Whether it is for advertising, safety, warning, or identification purposes, they share the same goal: clear and visible communication.

Factors of Successful Sign Design

Poorly designed signs can cause confusion, misrepresent a brand, and in some cases they can be the deciding factor for whether or not a customer walks in the door. There are several simple guidelines to follow to ensure your sign is effective.

Easy to read – This is the number one fail of sign design. Business owners often try to cram too much information on a sign leaving it completely ineffective.

Saybrook Soul Sweat’s sign in Old Saybrook, CT has great contrast, ideal for viewing from far distances. Sometimes you just can’t beat black and white.

Keep it simple – An easy rule to follow. Bold, high contrast, and uncluttered graphics are always a safe bet for a successful sign.

A metal sign with back-lighting for Jamie Oliver.

Colors – Choosing the right colors can make or break a sign. A common mistake is to use colors that do not match the message or the business.

Associating red with an orthodontist might not be the best color choice.

Unique – Getting creative with your sign can attract attention and new business.

Effective – Your sign should reflect your business in the best possible way. It should give customers a preview of what they can expect before they walk through the door and should match the personality of your business.

This sign for a dentist has a classic and ornate look, something you might see in a cozy small town.

Things to remember

Basics to check before moving into production:

  • Misspellings
  • Correct info
  • High resolution graphics
  • Professional layout
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