Steele’s Ace Home Center Logo
New logo for Steele’s Ace Home Center, an Ace Hardware store located in Lowville, New York. Client: Steele’s Ace Home Center Initial Logo Options:
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Branding for East Coast Cidery, Enfield, CT
East Coast Cidery is a new hard cider company located in Connecticut. It’s slated to be sold throughout the Northeastern United States, so keep a lookout for it and be sure to pick some up if you see it. This was an exciting project, so it was only fitting that the process was documented throughout…
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Asphalt Street & Sidewalk Outdoor Floor Decal Showcase
What Are Street and Sidewalk Floor Decals? Street floor graphics for asphalt are a new and effective form of signage. Sometimes referred to as sidewalk stickers, outdoor floor graphics, street graphics, and asphalt graphics, these decals mimic the appearance of a painted graphic, making them ideal for a variety of signage applications. Street graphics are…
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A Visual Guide to Beer Label Materials
In a booming craft beer scene, label art is much more than a tool to identify a brand or type of beer. Brewing is a craft, and brewers have a story to tell. Label design can offer a glimpse into what makes a brewery unique. Sitting on the cluttered shelves next to other beers, they…
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Modern Designs Salon Logo
We helped Modern Designs Salon in Suffield, CT with their new logo for 2019. Several initial options were presented. The primary goal here was to develop a logo that is true to the name of the studio. Modern, clean, and simple were the chief objectives for this project. The 5 initial concepts were: After a…
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Tips for Successful Sign Design
Signs are intended to communicate a message. Whether it is for advertising, safety, warning, or identification purposes, they share the same goal: clear and visible communication. Factors of Successful Sign Design Poorly designed signs can cause confusion, misrepresent a brand, and in some cases they can be the deciding factor for whether or not a…
