Color Theory: Green Color Meaning

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Just what does the color green mean / represent / signify? What mood does green represent? What feelings does it invoke when viewed? What about its significance in logos or when used in business? The color green seems so ordinary, but in the world of design it is just the opposite.  As Kermit the Frog […]

Branding for East Coast Cidery, Enfield, CT

East Coast Cidery is a new hard cider company located in Connecticut. It’s slated to be sold throughout the Northeastern United States, so keep a lookout for it and be sure to pick some up if you see it. This was an exciting project, so it was only fitting that the process was documented throughout […]

Asphalt Street & Sidewalk Outdoor Floor Decal Showcase

Snake Illustration on Outdoor Concrete Sidewalk

What Are Street and Sidewalk Floor Decals? Street floor graphics for asphalt are a new and effective form of signage. Sometimes referred to as sidewalk stickers, outdoor floor graphics, street graphics, and asphalt graphics, these decals mimic the appearance of a painted graphic, making them ideal for a variety of signage applications. Street graphics are […]

A Visual Guide to Beer Label Materials

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In a booming craft beer scene, label art is much more than a tool to identify a brand or type of beer. Brewing is a craft, and brewers have a story to tell. Label design can offer a glimpse into what makes a brewery unique. Sitting on the cluttered shelves next to other beers, they […]