What Are Street and Sidewalk Floor Decals?
Street floor graphics for asphalt are a new and effective form of signage. Sometimes referred to as sidewalk stickers, outdoor floor graphics, street graphics, and asphalt graphics, these decals mimic the appearance of a painted graphic, making them ideal for a variety of signage applications.
Street graphics are perfect for a variety of outdoor and indoor surfaces such as areas that receive heavy foot traffic. Walkways, parking lots, sidewalks, and almost any other rough or textured surface can be a blank canvas for a street graphic.
Common Applications
- Parking Lots
- Pool Areas
- Retail Store Entries & Stairways
- Bus and Metro Stations
- Sports Facilities / Stadiums
- Sidewalks
- Common Areas
What Are Street and Sidewalk Decals Made From?
Street floor graphics are made from heavy-duty coated soft aluminum (polyurethane). It’s manufactured from a PVC-free material that is 100% recyclable. The material offers a variety of benefits including:
- Conforms well to textured surfaces
- Holds up to heavy foot traffic and machinery
- Easy to install and remove
- Washable and resistant to most chemicals
Installation and Removal
Since outdoor street graphics are made from an aluminum material, installation and removal is clean and easy. Preparation typically does not require any power washing or scrubbing. A simple sweep of the area to remove loose debris is all that is required. Once the area is prepped, simply apply pressure to the graphic with your hand or a roller. To remove the graphic, slowly peel it away from the surface. It should come off in one piece.
Designing an Effective Outdoor Street Floor Graphic
It’s important to familiarize yourself with the area where the graphic will be applied. If possible, look at the surface and the surrounding area and taking photographs of the location can help. A photograph is also helpful in mocking up the graphic before it is printed.
Know your audience
Successful design always requires research and a clear understanding of the intended audience. The end goal of the graphic, and whether it is successful, means asking the right questions. Talk to the client about the project and make sure you have a good understanding of the following before you proceed.
- Who is the target audience?
- What will determine if the graphic is successful?
Those are good baseline questions to ask in addition to any other branding, color, or composition preferences they may have.
Go bold and keep it simple
Whether the street floor graphic is intended to provide directions or to catch the attention of the viewer for marketing purposes, a bold, yet simple design is key to successful sign design. Something bold, bright, unique, and exciting will ensure the message is seen and remembered. Get creative but remember to avoid busy designs that lack contrast.
Additionally, it’s important to avoid too much text. Pedestrians are usually in a hurry and do not have time to read a long message. If the objective of the graphic is for marketing, remember to make sure the branding is easily identifiable and that the contact information is clear and easy to read.