Are you targeting the right audience with your social media efforts? This is must-see data for any small business owner or marketing professional.


• 1.75 billion users
• 65% female / 35% male
• 48% of users aged 18-34, 31% aged 35-54
• Social network leader with largest audience, large focus on interaction with friends and family


• 310 million active users
• 62% female / 38% male
• 66% of users aged 15-34
• Open network geared towards conversations via short messages (140 characters maximum)


• 715,125,000 users
• 68% female / 32% male
• 90% of users under 35 years old
• Platform for sharing visual content


• 1 billion users
• Reaches more U.S. adults than any cable network
• Predominant user base is 18- 34 years old
• Platform for hosting and sharing video content


• 45 million users
• 40% female / 60% male
• 80% of users between 18-43 years old
• Social network focused on geolocation based interaction


  • 150 million active daily users


• 300 million users
• 39% female / 61% male
• 60% of users aged 25-54
• Social network geared towards building professional connections to aid career development


• 1 billion users
• 30% female / 70% male
• All users have Google accounts
• Social network arm of Google’s product offering, heavy visual focus.


• 70 million users
• 83% female / 17% male
• 45% of users between 35-54
• A place to build virtual collections of visual content pertaining to personal interests

In-Depth Statistics:

Facebook Statistics & Demographics

Facebook StatisticsData
Total number of monthly active Facebook users1,754,000,000
Total number of mobile Facebook users1,126,000,000
Increase in Facebook users from 2014 to 201613.2 %
Total number of minutes spent on Facebook each month648,000,000
Percent of all Facebook users who log on in any given day48 %
Average time spent on Facebook per visit18 minutes
Total number of Facebook pages78,200,000
Facebook DemographicsData
Percent of 18-34 year olds who check Facebook when they wake up48 %
Percent of 18-34 year olds who check Facebook before they get out of bed28 %
Average number of friends per Facebook user130
Average number of pages, groups, and events a user is connected to80
Average number of photos uploaded per day205
Number of fake Facebook profiles81,000,000

Source: Statistic Brain. Date research was conducted: May 9, 2017

Instagram Statistics & Demographics

Instagram Company StatisticsData
Total number of Instagram users715,125,000
Instagram total revenue in 2016 projected$1,480,000,000
Instagram total revenue in 2015$600,000,000
Total number of photos shared on Instagram34,700,000,000
Average number of photos uploaded each day to Instagram52,000,000
Average number of likes per day1,650,000,000
Percent of Instagram users located outside the US60 %
Total videos uploaded to Instagram in the first 24 hours of the video addition5,000,000
Instagram DemographicsUse Instagram
Percent of internet users who use Instagram14 %
Men11 %
Women17 %
Race / Ethnicity
White, Non-Hispanic11 %
Black, Non-Hispanic23 %
Hispanic18 %
18-2928 %
30 – 4914 %
50 – 643 %
65 +2 %
Education Attainment
Less than high school / high school grad12 %
Some college15 %
College +12 %
Annual Household Income
Less than $30,00015 %
$30,000 – $49,99914 %
$50,000 – $74,99912 %
$75,000 +12 %

Source: Statistic Brain. Date research was conducted: July 1, 2017

Twitter Statistics

Twitter Company StatisticsData
Total number of registered Twitter users695,750,000
Total number of active Twitter users342,000,000
Number of new Twitter users signing up everyday135,000
Number of unique Twitter site visitors every month195 million
Average number of tweets per day58 million
Number of Twitter search engine queries every day2.1 billion
Percent of Twitter users who use their phone to tweet43 %
Percent of tweets that come from third party applicants60%
Number of people that are employed by Twitter2,500
Number of active Twitter users every month115 million
Percent of Twitters who don’t tweet but watch other people tweet40%
Number of days it takes for 1 billion tweets5 days
Number of tweets that happen every second9,100

Content Author: Statistic Brain. Date research was conducted: September 1, 2016

Snapchat Statistics

Snapchat Company Profile StatisticsData
Total number of Snapchat users115,000,000
Number of new Snapchat users added each month10,000,000
Percent of 18-34 year olds in the U.S. that have a Snapchat account32.9 %
Percentage of Snapchat users that are women70 %
Number of Snapchat snaps per day410,000,000
Percentage of Snapchat snaps that are shared with multiple recipients12 %
Percent of Snapchat users that are under 25 years old71 %
Percent of teens 13-17 that use Snapchat on a mobile device32 %
Percent of college students who share selfies on Snapchat63.5 %
Percent of college students who use Snapchat daily77 %
Percent of Snapchat users that have admitted to sending sexual content at some point14.2 %
Percent of Snapchat users that earn less than $50,000 per year62 %

Source: Statistic Brain. Date research was conducted: September 10, 2016

Google Plus Statistics & Demographics

Google Plus Social Network StatisticsData
Total number of Google+ active members395,250,000
Total number of unique Google+ monthly visits34,000,000
Average time spent on Google+ per visit3:57
Percent of online adults that visit Google+ at least once a month22.4 %
Percent of smartphone users that use the Google+ app at least once a month30 %
Average sales order for a visitor referred from Google+$40
Google’s cost to build Google+$585,000,000
Number of employees that worked to build Google+500
Top Google+ followed profile : Lady Gaga9,261,490
Google+ DemographicsPercent
Percent of people age 15-34 that use Google Plus28 %
Percent of Google+ users that are female26.3 %
Percent of Google+ users that are male73.7 %
Percent of marketers that use Google+40 %
Percent of brands that have a presence on Google+70 %

Source: Statistic Brain. Date research was conducted: September 4, 2017

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3 thoughts on “In-Depth Social Media Statistics & Demographics for 2017-18 Facebook, Instagram, Twitter, Google Plus, and Snapchat

  1. M Watson Jr says:

    I’m not using Twitter ,because of my personal causes.My favorite community networks are Facebook,notCY and DontStayIn.I find these websites more interesting for too many reasons.

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