In-Depth Social Media Statistics & Demographics for 2017-18 Facebook, Instagram, Twitter, Google Plus, and Snapchat

Are you targeting the right audience with your social media efforts? This is must-see data for any small business owner or marketing professional.

Facebook

• 1.75 billion users
• 65% female / 35% male
• 48% of users aged 18-34, 31% aged 35-54
• Social network leader with largest audience, large focus on interaction with friends and family

Twitter

• 310 million active users
• 62% female / 38% male
• 66% of users aged 15-34
• Open network geared towards conversations via short messages (140 characters maximum)

Instagram

• 715,125,000 users
• 68% female / 32% male
• 90% of users under 35 years old
• Platform for sharing visual content

YouTube

• 1 billion users
• Reaches more U.S. adults than any cable network
• Predominant user base is 18- 34 years old
• Platform for hosting and sharing video content

Foursquare

• 45 million users
• 40% female / 60% male
• 80% of users between 18-43 years old
• Social network focused on geolocation based interaction

Snapchat

  • 150 million active daily users

LinkedIn

• 300 million users
• 39% female / 61% male
• 60% of users aged 25-54
• Social network geared towards building professional connections to aid career development

Google+

• 1 billion users
• 30% female / 70% male
• All users have Google accounts
• Social network arm of Google’s product offering, heavy visual focus.

Pinterest

• 70 million users
• 83% female / 17% male
• 45% of users between 35-54
• A place to build virtual collections of visual content pertaining to personal interests

In-Depth Statistics:

Facebook Statistics & Demographics

Facebook Statistics Data
Total number of monthly active Facebook users 1,754,000,000
Total number of mobile Facebook users 1,126,000,000
Increase in Facebook users from 2014 to 2016 13.2 %
Total number of minutes spent on Facebook each month 648,000,000
Percent of all Facebook users who log on in any given day 48 %
Average time spent on Facebook per visit 18 minutes
Total number of Facebook pages 78,200,000
Facebook Demographics Data
Percent of 18-34 year olds who check Facebook when they wake up 48 %
Percent of 18-34 year olds who check Facebook before they get out of bed 28 %
Average number of friends per Facebook user 130
Average number of pages, groups, and events a user is connected to 80
Average number of photos uploaded per day 205
Number of fake Facebook profiles 81,000,000

Source: Statistic Brain. Date research was conducted: May 9, 2017

Instagram Statistics & Demographics

Instagram Company Statistics Data
Total number of Instagram users 715,125,000
Instagram total revenue in 2016 projected $1,480,000,000
Instagram total revenue in 2015 $600,000,000
Total number of photos shared on Instagram 34,700,000,000
Average number of photos uploaded each day to Instagram 52,000,000
Average number of likes per day 1,650,000,000
Percent of Instagram users located outside the US 60 %
Total videos uploaded to Instagram in the first 24 hours of the video addition 5,000,000
Instagram Demographics Use Instagram
Percent of internet users who use Instagram 14 %
Men 11 %
Women 17 %
Race / Ethnicity
White, Non-Hispanic 11 %
Black, Non-Hispanic 23 %
Hispanic 18 %
Age
18-29 28 %
30 – 49 14 %
50 – 64 3 %
65 + 2 %
Education Attainment
Less than high school / high school grad 12 %
Some college 15 %
College + 12 %
Annual Household Income
Less than $30,000 15 %
$30,000 – $49,999 14 %
$50,000 – $74,999 12 %
$75,000 + 12 %

Source: Statistic Brain. Date research was conducted: July 1, 2017

Twitter Statistics

Twitter Company Statistics Data
Total number of registered Twitter users 695,750,000
Total number of active Twitter users 342,000,000
Number of new Twitter users signing up everyday 135,000
Number of unique Twitter site visitors every month 195 million
Average number of tweets per day 58 million
Number of Twitter search engine queries every day 2.1 billion
Percent of Twitter users who use their phone to tweet 43 %
Percent of tweets that come from third party applicants 60%
Number of people that are employed by Twitter 2,500
Number of active Twitter users every month 115 million
Percent of Twitters who don’t tweet but watch other people tweet 40%
Number of days it takes for 1 billion tweets 5 days
Number of tweets that happen every second 9,100

Content Author: Statistic Brain. Date research was conducted: September 1, 2016

Snapchat Statistics

Snapchat Company Profile Statistics Data
Total number of Snapchat users 115,000,000
Number of new Snapchat users added each month 10,000,000
Percent of 18-34 year olds in the U.S. that have a Snapchat account 32.9 %
Percentage of Snapchat users that are women 70 %
Number of Snapchat snaps per day 410,000,000
Percentage of Snapchat snaps that are shared with multiple recipients 12 %
Percent of Snapchat users that are under 25 years old 71 %
Percent of teens 13-17 that use Snapchat on a mobile device 32 %
Percent of college students who share selfies on Snapchat 63.5 %
Percent of college students who use Snapchat daily 77 %
Percent of Snapchat users that have admitted to sending sexual content at some point 14.2 %
Percent of Snapchat users that earn less than $50,000 per year 62 %

Source: Statistic Brain. Date research was conducted: September 10, 2016

Google Plus Statistics & Demographics

Google Plus Social Network Statistics Data
Total number of Google+ active members 395,250,000
Total number of unique Google+ monthly visits 34,000,000
Average time spent on Google+ per visit 3:57
Percent of online adults that visit Google+ at least once a month 22.4 %
Percent of smartphone users that use the Google+ app at least once a month 30 %
Average sales order for a visitor referred from Google+ $40
Google’s cost to build Google+ $585,000,000
Number of employees that worked to build Google+ 500
Top Google+ followed profile : Lady Gaga 9,261,490
Google+ Demographics Percent
Percent of people age 15-34 that use Google Plus 28 %
Percent of Google+ users that are female 26.3 %
Percent of Google+ users that are male 73.7 %
Percent of marketers that use Google+ 40 %
Percent of brands that have a presence on Google+ 70 %

Source: Statistic Brain. Date research was conducted: September 4, 2017

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2 thoughts on “In-Depth Social Media Statistics & Demographics for 2017-18 Facebook, Instagram, Twitter, Google Plus, and Snapchat

  1. M Watson Jr says:

    I’m not using Twitter ,because of my personal causes.My favorite community networks are Facebook,notCY and DontStayIn.I find these websites more interesting for too many reasons.

  2. Pingback: Social Media Marketing: When IS The Best Time To Post?

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